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Kyiv – Amsterdam: How I went to one exhibition but visited three

Travelling is one of the things that has a significan impact on your personality. Every place I go to, every thing I meet on my way leaves mark inside of me.You learn to see the world from different perspectives, and so to interpret it in different ways. For the designer it's as important as holding a pencil in your hand.

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My February 2017 began with the ticket Kyiv-Amsterdam. I went to ISE (Integrated Systems Europe) with my friends Roman Davydov and Eugene Zasutsky. Every year this high-profile trade show features cutting-edge audio and video technologies. Everything related to light, sound, and smart house solutions can be found here.

Apart from broadening of outlook, I was conscious of the importance of that exhibition for our projects. We are out to make lives of our clients easier by bringing state-of-the-art technologies and systems to their homes.



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In Amsterdam, we rented an apartment, the entrance to which leaded through a tattoo parlor. It was a five-story building, and to get on our third, we had to walk the stairs about 70 centimeters in width. Every time I had a feeling that I would be stuck.

But the city itself and many interesting things it revealed to us compensated for negative stuff. It was not my first time in Amsterdam; I come here quite often on my way to Dutch Design Week in Eindhoven.

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This time the city met us with a gorgeous fog. We went for tea, and the first thing that amazed me was serving. I have never seen a drink in a paper brewer before. Simple but extraordinary.


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Technological innovations by Lutron Electronics were among the most exciting things at ISE this year. The company specializes in the manufacture of lighting control systems. They began in 1961, and now they are number one in innovative and functional lighting. New "color tuning" technology allows you to adjust light to work, rest and even weather outside the window. In one click you can change color temperature or light intensity. And what's important, all these function are implemented in one device, not 20 different lightbulbs.


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Panasonic released the world's lightest and most compact 3-Chip DLPTM laser projector featuring beyond 4K resolution. Projection became more flexible and creative. No need for flat walls anymore, you can project accurately and dynamically on all kinds of surfaces, even on moving objects. For example, Barco demonstrated the revolutionary ‘freestyle’ projection mapping. Future belongs to the things like that.



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Sony has upgraded its LED-screens system. Last year, they had already demonstrated CLEDIS, but this year the company went even further in color, brightness, and widening of viewing angle of visual simulators. Now virtual reality is almost undistinguishable from real life!

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Samsung presented perfect QLED Signage, the first quantum dot technology-powered and high dynamic range (HDR) supported Smart UHD displays. They provide incredibly life-like content presentation. Even tiny details that are normally under the radar are clearly visible on the screen.

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Second exhibition was also very important for me because it was about Japan. I’m talking about the days of Japanese design and craft in Amsterdam – Mono Japan 2017.

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Japanese word "mono" means "object" or "product", but the exhibition wasn’t only about the crafts, it was also about the craftsmen who have sharpened their skills for generations. For example, ceramist Kiko Ando presented traditional Bizen-yaki ceramics. It's famous for its reddish color, absence of glaze, and textured surfaces resulting from extensive kilning.

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The porcelain brand Arita, which has more than 400 years long history, presented a line of utensils.

Designers from "i ro se" created a variety of leather goods. Brand name "i ro se" means “brothers”. Two brothers, the owners of the brand, were inspired by the hobby they had in the childhood - making toys with junk and paper. Each product from their series “Seamless” is made from one sheet of leather. The objects are not sewed but folded up like origami.

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Apart from decor and furniture, there was also clothes. Boxed hats by “mature ha” change shape as you like thanks to their soft texture.

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In my opinion, Japanese crafts are some of the best in the world thanks to simplicity, elegance and high quality.
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It’s not possible to pass by the Van Gogh Museum when you are in Amsterdam. I took just one picture when I was there. It was a sculpture “The Head of Dr. V.W. van Gogh” by Han Wezelaar. It made my day, albeit difficult to rationalize.

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Not exactly an exhibition, but also one of the Amsterdam’s hot spots is ANNO Furniture Salon. I was enthusiastic about their minimalistic furniture, saw the trendy transforming surfaces, and found some tables and chairs that are in tune with my personal visual rendering.


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At the end of the trip, my friends and I went to Moooi showroom & brand store designed by Marcel Wanders. Philosophy of the brand is to create an extra ‘O’ in terms of value and beauty. If you ask me, they worked out well. I’ve spent a lot of time eyeing their superb lightings. You will see some of them soon in our studio’s projects.

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Kyiv-Amsterdam. Thanks, it was cool

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